The idea is simple: use social media to organize people to patronize a selected local business and have fun while doing it. Thus, the idea for Buffalo Cash Mob was born.
Chris Smith, a WNY Media blogger and the originator of the Buffalo Cash Mob idea, said “This is a tough economy and many small businesses in Buffalo and WNY are looking for ways to increase cash flow. That’s where we, the organized social media denizens of Western New York, come in.”
About 100 people or so, agree to “flash mob” a local business and spend $10-$20 each on the goods and services offered without the enticement of special offers.
“No discounts, no coupons, no special deals,” wrote Smith, “Just spend $10 in their business.”
Businesses can be nominated to be “mobbed” every Monday, either by suggesting it in the comments of the appropriate WNY Media blog post, or by sending a tweet to @buffcashmob (be sure to include #BuffCashMob in your tweet.)
According to a Buffalo News article, “the Buffalo Cash Mob will be a weekly event and will include businesses both in the city and surrounding suburbs.”
“Your (business) nomination should tell us something about the business, what they sell and why they deserve some #BuffCashMob love,” writes Smith.
Smiths will then let everyone know the chosen business, time and day, via Twitter (@buffcashmob) and through his blog on WNY Media.
So far two local businesses have been give the Buffalo Cash Mob treatment: City Wine Merchant, 715 Main St. and Village Beer Merchant, 547 Elmwood Ave., both in Buffalo.
Chris Charvella, another WNY Media blogger, is trying out the idea, but for Genesee County area businesses, called Genesee Cash Mob. The group has a Facebook page and suggestions for business to mob can be made on Charvella’s blog.
“Last week, we brought about 60 people into City Wine Merchant and they spent a little over $2,000,” wrote Smith on his blog. So, we made a big difference for a valued member of our local small business community.”