Why Content Marketing Matters panel discussion, April 30

Learn what content marketing means and why you should be adding it to your social media strategy at a panel discussion on “Why Content Marketing Matters” at 6 p.m. on Tuesday, April 30.

According to a 2012 report from the Content Marketing Institute, “B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America”:

  • 91% of B2B Marketers use content marketing in their marketing strategy
  • Social media is the most popular content marketing tactic
  • 71% of B2B marketers use content marketing for lead generation

Panelist for the event include Mitch Mirksy, senior social media and emerging tech marketer at Fisher-Price, Crista Finn Geary, owner, creative director, and community manager at Crista Geary Creative, Garrett Smith, chief marketing officer at VoIP Supply, Elena Kunsevich, brand engagement specialist at Perry’s Ice Cream and moderator Griffin Jones, founder and social media manager at Griffin Jones Social Media.

To purchase tickets online, or for more information, visit http://www.advertisingclubofbuffalo.com/adlab/upcomingadlab/