Month: May 2013

What to do in WNY this weekend, Summer 2013

Moving away from all things social media for a minute, last year, I wrote a post about some of the things happening in WNY on just one weekend.  It proved pretty popular and I thought about writing a round-up post of some of the more popular events happening this summer in Buffalo (mostly on weekends) 

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In content marketing, consider your audience first

Content marketing is more than talking about your product; it’s about understanding your audience, knowing their interests and creating content for them. “What can I provide to the consumer that engages them in the brand experience that doesn’t feel like they are being marketed to,” said Crista Finn Geary, owner, creative director, and community manager

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