Brand Management and Public Relations in the Social Media Age, Tuesday, Sept. 30

AdLab is back and its first event for the 2014-2015 season will be “1st and 140: Brand Management and Public Relations in the Social Media Age” at 6 p.m., Tuesday, Sept. 30 at Pearl Street Grill & Brewery in Buffalo.

In the age of social media, words or actions can have viral ripple effects that can either uplift or tarnish the reputation of a business or individual. This is especially true for those in the field of professional sports.

Panel members Marc Heintzman, the public relations coordinator for the Buffalo Sabres; Chris Jenkins, executive director of the Buffalo Bills; Ron Raccuia, NFL agent and president of Integrity Office/ADPRO Sports and Brian Wolff , associate director of athletic communications at the University at Buffalo will discuss public relations, social media, crisis management and best practices as it pertains to their profession and business. Their insight on individual or team lessons, mishaps and successes can apply to any business – large or small.

For more information on the event, or to purchase tickets, visit

Ad Club members receive a discount on this and future events, along with other benefits. Membership is open to anyone interested in advertising and marketing. For membership options, pricing and more information, visit