Event: Social Media Marketing – Beyond Facebook and Twitter, April 29

“Social Media Marketing – Beyond Facebook and Twitter” will be the topic of April’s AdLab event at 6 p.m. Tuesday, April 29 at the Saturn Club in Buffalo.

“Social Media Marketing - Beyond Facebook and Twitter”

“Social Media Marketing – Beyond Facebook and Twitter”

Learn about other social media networks and platforms such as Pinterest, Instagram, LinkedIn and Tumblr and how to maximize each site’s usefulness as a marketer.

For more information, or to buy tickets online, visit http://www.advertisingclubofbuffalo.com/adlab/upcomingadlab/.

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
Posted in adlab, Buffalo, Discussion Panels, NY Events, Western New York Events | Tagged | Leave a comment

Event: BarCamp Buffalo, April 26

The seventh BarCamp Buffalo will be held from 8 a.m. – 5 p.m. Saturday, April 26 at the Foundry, 298 Northampton St. in Buffalo.

BarCamp Buffalo Buffalo's Tech Unconference

BarCamp Buffalo
Buffalo’s Tech Unconference

This year’s format is a little different by featuring four different “tracks” of 30-minute talks occurring simultaneous. Attendees will need to pick which talks they will want to attend.

BarCamp is not just for those interested in technology, but encompasses all manner of topics. Topics for this year’s BarCamp from the website’s online registrations’s page include: “A guide to the first six months of building a startup in Buffalo,” “What It’s Like to Do Investigative Reporting,”  “Papercut, art process of,”  “Let’s play: How to use play to boost creativity in the workplace,” and “Terrariums 101: Sustainable Indoor Environments.”

The event is free and open to the public, but registration is required. To register, or for more information, visit http://barcampbuffalo.org.

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
Posted in Buffalo, NY Events, Small Business, Western New York Events | Tagged | Leave a comment

Event: Building 21st Century Leaders for the Common Good, May 3

The Young Nonprofit Professionals Network Greater Buffalo will hold their 2014 summit “Building 21st Century Leaders for the Common Good” 8:30 a.m.to  5:30 p.m. on Friday, May 3 at the Canisius College Montante Cultural Center in Buffalo.

Young Nonprofit Professional's Network Greater Buffalo Logo

Young Nonprofit Professional’s Network Greater Buffalo

The full-day program will include such topics as “Fundraising 101” presented by The Association of Fundraising Professionals of Buffalo, “Creating a Marketing Plan” presented by The Advertising Club of Buffalo and “Strategic Planning” presented by Leadership Buffalo.

The summit is designed to provide an opportunity for training, leadership development, and networking for YNPN Greater Bflo members and other young nonprofit leaders.

For a complete schedule of events, more information or to register online for the event, visit http://ynpngreaterbflo.org/.

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
Posted in Buffalo, Public Relations, Seminars and classes, Western New York Events | Tagged , | Leave a comment

Promoting your event using social media; tips from Katie Buseck of Event Elements

Part two of three parts covering the talks given at the Perfect Pairings Event Tuesday, March 25. Find the first talk here. The event, sponsored by Social Media Club of Buffalo, featured several Western New York area business owners who used social media in order to promote their businesses.

Event promotion in the age of social media is not only about creating a buzz before an event, but also during an event, something that Katie Buseck, event director for Event Elements, has done for such high-profile events like the Buffalo Soup-Fest, The National Buffalo Chicken Wing Festival and the Music is Art Festival. She gave advice and ideas on how to do this at Social Media Club Buffalo’s Perfect Pairings event on March 25.

Hashtags are huge

When developing your social media strategy to promote your event, create the hashtag first and be consistent in using it across various social media platforms said Buseck. Be sure to place it at the end of posts.

“The hashtag is a big thing that has gotten even bigger now that it’s all integrated between Instagram,  Facebook and Twitter,” said Buseck. “It’s very important that it’s a consistent hashtag, so that somebody on Facebook searching for #soupfest14; they find the same thing; it’s a consistent message. Get your team on the same page with the hashtag.”

“People are so used to seeing them (hashtags) these days that it’s not going to be a weird thing to see anymore.  We are at the point where we are used to seeing it enough on places other than Twitter.”

Facebook

Use Facebook to create an event as a way of keeping all attendees informed about updates to your event, including cancellations and schedule changes.

“As long as you don’t disable it, those postings (for the event) pop up as a notification (to the people attending),” she said.

Use Facebook to create a buzz for your event by posting photos from last year’s event to remind them why this is an event that they should go to. Facebook is also a great platform for frequently asked questions and engaging with attendees.

“It’s a good way of catching your own mistakes,” she said. “If someone asks ‘How much are ticket sales? It’s not on your website.’ you can respond to that and then include it on your website. It also shows you’re a real person and your there to engage with them.”

You can also gather ideas from your fans and attendees on Facebook as well.

“I was involved in the Powder Keg Festival one year and we were stuck for what kind of events that we could do that were easy for us to make happen, but also people are interested in,” she said. “We put it out to the public, ‘What do you want to see at this event?’ and it blew up. I had 30 something comments, I had people private messaging me, I had people giving me website links; it was this crazy thing and we ended up using a few of those resources at the event that I never would have thought of on my own.”

Twitter

Hashtags are very important for promoting events via Twitter, along with live-tweeting your event.

“It’s a way to show people what they are missing and what they could have done and encouraging attendees to return again next year,” she said.

Buseck also uses a live twitter wall; a twitter stream projected onto a wall or screen showing all tweets using the hashtag for the event. This allows anyone to participate by using the hashtag for the event.

“It makes people feel like they are part of it (the event),” she said.

Another way to make people feel like they are part of the event is to show “behind-the-scenes” photos showing the setup for the event like a microphone check for a music event.

“Little stuff like that; people love that,” she said. “With Twitter, you can do in-the-moment, happening-right-now things.”

Instagram

Instagram is another platform that utilizes hashtags and you can use them to search and see what people had to say about your event said Buseck.

Instagram is also another great social media platform to use photos and (15 second) videos of behind-the-scenes footage.

“It’s a way to create buzz and show off your event,” she said.

YouTube.com

For Soup-Fest, her social media team shot short three-minute videos with the founder of Soup-Fest talking to different soup vendors and sampling their soups.  These videos were posted immediately to YoutTube.com, Facebook and other social media platforms without editing or retakes. This got people invested in the event and was another way to show off and get people interested in the event.

“This is a new thing I have used and something I am going to definitely implement further,” she said.

Foursquare

Buseck recommends you contact your event’s venue and make sure that they “own” their location on Foursquare.

Venues that own their location can then add events to their Foursquare locations which people can use to check in at the venue. Information on how to do this can be found on the Foursquare website.

“It’s another way – it pushes to Facebook, it pushes to Twitter and you can say ‘I’m here for this (event) and it gets that awareness out,” she said. “That’s something I feel that people are not familiar with and that would be the one thing for Foursquare.”

LinkedIn

LinkedIn is not a platform that most people would think of using for events, but it definitely has its niche for professional events like insurance clubs or a judge’s conference said Buseck.

“If you want to meet or reach out to certain professionals you can create events on LinkedIn and you can invite people to events on LinkedIn,” she said. “You can easily segregate your audience and find out who would be interested in attending. It’s good for people looking for networking opportunities or in specific fields; use it to reach out to those key people.”

Other tips for using social media

Figure out what platforms to use to promote your event based on your target audience.

“I have done an insurance conference before and a lot of them honestly don’t tweet, so I would not really make a Twitter profile for the insurance conference of Buffalo” said Busek. “But we would definitely make a Facebook and use LinkedIn.”

Create contests and giveaway and always give away a pair of admission tickets to your event as a prize.

“The ones I have had the most success with are the ‘like and share’ contests on Facebook where you post a photos or funny joke and have people enter by liking or sharing that photo or post,” she said. “Not only do you get the like, but they share and their entire feed sees it and then someone from that shares it and it creates this crazy train. You randomly pick a winner from the likes and shares.”

Do on-site giveaways like most-creative tweet using the event’s hashtag or “best selfie” at the event.

Create a mobile application for your event. Include venue maps and allow attendees to check in on the app.

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
Posted in Facebook, Instagram, LinkedIN, Marketing, NY Events, Social Media, Twitter, YouTube | Tagged , , , , , , , , , , , , , , | Leave a comment

Tips for funding a successful Kickstarter campaign in Buffalo from Cowork Buffalo founders

Part one of three parts covering the talks given at the Perfect Pairings Event Tuesday night. The event, sponsored by Social Media Club of Buffalo, featured several Western New York area business owners who used social media in order to promote their businesses.

For Cowork Buffalo founders Kevin Purdy and Brian Fending, Kickstarter not only helped fund their business (funded at 200% of their original goal), but it also helped market their business.

“The marketing impact of doing a Kickstarter and mailing it in the first week and really getting it out there is huge,” said Fending. “That was probably one of our biggest marketing pushes to date, around this Kickstarter. It got people not just making suggestions, but actually opening up their wallets to make it a place that they would want to work.”

The campaign helped to bring in new members to their coworking space, now located on Main Street. The idea for starting such a space came from similar spaces existing in other cities and from a desire for such space in Buffalo expressed online via social media and in e-mail groups, especially Buffalo Open Coffee.

“One of the things that made it easy for us to –in 20 days—to go from, ‘Hey, let’s do (this)’ to ‘We got it,’ was that we had years of ‘warm leads’,” said Fending. “We had a whole bunch of people who wanted to see this (Cowork Buffalo) happen. We reached out to those warm leads and through e-mails and phone calls they became members of this business.”

They also used social media to “ask for help” in coming up with pricing for their coworking space rates along with feedback on the location of the current space and problems with it such as parking.

“One of the reasons we have such a long-term customer base is because we made people ‘part of the thing’ which really helped out when we did our Kickstarter project,” said Purdy.

“When we put that up (Kickstarter campaign) had a tremendous response in the first few days,” said Fending. “People would find the Kickstarter and tweet at us (@coworkbuffalo), then find the Facebook page, then pledge their support.”

In order to make the campaign a success, Kickstarter gave them the following advice, “Focus on the community, not the product.”

“We really focused on what we were trying to achieve and what you could expect if you helped us out with it,” said Purdy.

They also shot video for their campaign, but in the end, never used it because they felt the video was not true to their company.

“Why are we pretending that we’re this professional brand?” said Purdy “We’re four dudes that wear tech conference t-shirts to work.  We’re more joking than professional; we’re more rough-edged than polished.”

A piece of advice to future Kickstarter campaigners – don’t start your campaign in the middle of December. The campaign “lagged off” after launching, due to the Christmas and New Year’s holidays and because people’s attention was elsewhere. Plus their cowork offices were closed due to snow and school snow days.

“We did a massive marketing push in the last few days (of the campaign),” said Fending. “We strived for every tweet to include –not just a link to convert —but to give people something to talk about. In every piece of social we put out there; we gave people something to talk about.”

“Consistency (in your marketing campaign) is key,” said Purdy. “The drop-off (in our campaign) was noticeable.”

Purdy also said to have a plan in place for delivering perks if your campaign is successful before your campaign ends.

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
Posted in Buffalo, Discussion Panels, Marketing, Small Business, Social Media, Twitter, Western New York Events | Tagged , , , | 1 Comment

Girl Develop It Buffalo celebrates first anniversary with free party open to the public

It’s about education, skills, and empowerment, but it’s also about community and making connections. That’s what Girl Develop It Buffalo (GDI) hopes to continue to build as the group celebrates their one year anniversary party at 6:30 p.m. Wednesday, March 26 at the WNY Books Arts Center in Buffalo.

The event is free, but requires registration and will feature food, drinks, games, prizes and a round of five-to-six minute lighting talks from members of the group. Chapter founder Elena Moiseeva sees it both as a celebration, a social event and as a way for the public to come out and learn more about the GDI group.

The group is dedicated to providing affordable and accessible programs to women (and men!) who want to learn software development through mentorship and hands-on instructed classes. At the anniversary celebration, Moiseeva said she plans to talk about what the group has achieved in the first year and plans for this year including an expanded curriculum offering both front-end and back-end track classes.

Several members of the group (which is open and free to join on MeetUp.com) have cited the benefits of having a community of like-minded women who are involved in technology.

“The ‘Code and Coffee’ nights have helped me meet women in Buffalo who also code or learn for fun, and that made moving back here so, so nice!” said Wendy Jansson, a computer engineering student at the University of Buffalo. “GDI also helped me attend my first programming conference in October. It’s been great so far, and I’m looking forward to PHP and some other back-end-track classes with GDI Buffalo this year.”

Another member of the group, Jessica Hyejin Lee, took a Ruby on Rails class with the group. Moiseeva, encouraged her to participate in Buffalo Startup Weekend because Lee told Moiseeva she had an idea for a mobile app. Startup Weekend help create the team to build Lee’s app and now she will be presenting it at a conference at Massachusetts Institute of Technology in April.

All of this would not have been possible if GDI did not exist to introduce them and create that connection said Moiseeva.

“The last year, GDI helped create a bridge between women and other tech events in Buffalo and other communities out there,” said Moiseeva. “We help to connect people with courses and benefits they can benefit from.”

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
Posted in Buffalo, Employment help and news, Networking, NY Events, Seminars and classes, Social Media, Western New York Events | Tagged , , | Leave a comment

Perfect Pairings event rescheduled for March 25

Tonight’s Social Media Club Buffalo’s event #PerfectPairings has been rescheduled for the 25. If you are unable to attend the new date, SMCB will  offer you free admission to two other Social Media Club Buffalo events, or work with you to refund your money.

View the event’s Facebook page for more information.

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
Posted in Discussion Panels, Networking, NY Events, Small Business, Social Media Marketing, Western New York Events | Tagged , | Leave a comment

Sample Niagara wineries and local food for free at Wine Night, March 14

Enjoy great tasting wines from Niagara wineries and local food–all for free –at “Wine Night” from 5:30 to 7:30 p.m. Friday, March 14, at the Town of Newfane Community Center.

Wines from Schulze Vineyards and Winery, The Winery at Marjim Manor, Black Willow Winery,  Chateau Niagara Winery  and Victorianbourg Wine Estate will be poured. Three Sisters Bakery, Wilson’s Pizza, Barker Chocolate Box and Lakefront Olive Orchard will provide the food for the event.

Gifts will be on display by Shoppe on Main, along with gift baskets. Bottles of wine will be available for purchase. You must be 21 years of age or older  in order to taste and purchase wine.

RSVP at the Newfane and Olcott Beach Tourism’s event page on Facebook or visit their website at http://www.olcott-newfane.com for more information.

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
Posted in Western New York Events | Tagged , , , , , | Leave a comment

Perfect Parings social media and business discussion, March 12

Learn how some Buffalo businesses are creating success by pairing social media with their businesses at Perfect Parings 6  – 9 p.m. Wednesday, March 12 at Paint On Tap Studio in Williamsville.

PerfectPairingsSocialMediaEvent

Learn how some Buffalo businesses are creating success by pairing social media with their businesses at Perfect Parings 6:00pm – 9:00pm Wednesday, March 12 at Paint On Tap Studio in Williamsville.

Speakers include Kevin Purdy and Brian Fending of Cowork Buffalo; a coworking space in Buffalo’s theater district for  freelancers and remote workers looking for community; Crista Botticello, owner, Ooo la la Boutique & Ooo la la Fashion Truck; and Katie Buseck (@katiebuseck) of Event Elements, a full service event production company.

Purdy and Fending will discuss their success with holding a kickstarter campaign in order to help launch Cowork Buffalo and Botticello and Buseck will discuss the many ways they use social media to promote their businesses and events.

Refreshments will be provided by Yancey’s Fancy and Sweet Jenny’s and a cash bar will be offered.

To purchase tickets, visit the event page.

Paint On Tap Studio is located at 5762 Main St. in Williamsville.

 

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
Posted in Buffalo, Discussion Panels, Marketing, NY Events, Small Business, Social Media, Social Media Marketing, Western New York Events | Tagged , , , | Leave a comment

Program in developing creativity and innovation in the workplace starts March 7

Learn methods and skills for developing creativity and innovation in your work at the “How to Think Differently to Drive Results” four-day program starting at 8:30 a.m. Friday, March 7 at the Center for Professional Development in Amherst.

The program is described as “a highly interactive skills course transferring creative ideas into innovative practices.” Mark Mortenson, President and CEO, Buffalo Museum of Science and Howard Zemsky, Managing Partner of the Larkin Development Group will both be speakers for the program.

Directors, supervisors, chief operations officers and others that have an impact of the products and services offered by their companies and organizations are encouraged to attend.

Program sessions are held each Friday at 8:30 a.m. in March at various locations across Western New York where “innovation and creativity is happening in real-time.”

Visit the program page for more information or to register online.

The Center for Professional Development is located at 300 Corporate Parkway Suite 130 in Amherst.

 

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
Posted in Seminars and classes, Small Business, Western New York Events | Tagged , , , | Leave a comment