Social Media Club Buffalo seeking donations for Social Media Day

Social Media Club Buffalo (which I am on the board of) is stilling seeking donations for our Social Media Day (June 30) raffle. If you’re able to participate and donate items/services, let me know and I will share additional details with you!

It’s a great way to get some publicity for your company while helping out a worthy cause. Partial proceeds from Social Media Day Buffalo will benefit PUNT Foundation via Buffalo FAMbase, Inc.

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Social Media Day, Tues., June 30 @Gene McCarthy’s!

6th Annual Social Media Day Buffalo Soccial Media Club
Join the Social Media Club Buffalo in celebrating Social Media Day on June 30th at Gene McCarthy’s in South Buffalo.

Social Media Day is a global celebration of the technological advancements that enable everyone to connect with real-time information, communicate from miles apart and have their voices be heard and the Social Media Club of Buffalo will be holding their own Social Media Day celebrations Tuesday, June 30 at Gene McCarthy’s in South Buffalo.


Popular apps will be “brought to life” including Words with Friends, LinkedIn,  Pinterest, Trivia Crack and more. Basket raffles will be available and partial proceeds from Social Media Day Buffalo will benefit PUNT Foundation via Buffalo FAMbase, Inc.


Tickets are $12 pre-sale & $15 at the door. This event is FREE for paid SMC Buffalo members!

RSVP on the event’s Facebook Page.

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Grow your small business with email and social media marketing notes

Back in April (Wednesday, April 9 to be exact) I attended “Grow your small business with email and social media marketing,” a free talk sponsored by Buffalo Niagara SCORE and lead by a sales representative from Constant Contact. I typed up some notes to share with my coworkers, but never posted them to this blog. Since I went looking for these notes again recently, I thought I would share them here as well.

Photo by Michael Coghlan “Mobile Worker”. Used under CC BY 2.0. No changes made.
Photo by Michael Coghlan “Mobile Worker”. Used under CC BY 2.0. No changes made.

General marketing advice

  • Flip the (sales) funnel; your current customers are valuable. You want your customers to come back and be your brand advocates and salespeople.
  • Your customer’s friends are your next great prospects.
  • When your customers are most happy – when they are most satisfied with your service (like getting their items shipped e-mail) then ask them to join your e-mail marketing list.
  • Don’t just send a generic “welcome” e-mail to new subscribers. Wow them by “welcoming” them and asking them what you can do for them or helping them.
  • Tell people your company is “different” not “better” because saying you are better than your competitor /customer’s current choice implies that the customer’s current choice is a mistake they made.

E-mail marketing

Continue reading Grow your small business with email and social media marketing notes

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WordCamp Buffalo 2014

WordCamp Buffalo 2014 moved to roomier quarters this year, and the Saturday, Sept. 13 event was held in the new Science Hall on the Canisius College campus.

WordCamp Buffalo 2014 t-shirt.
WordCamp Buffalo 2014 t-shirt.

As with previous WordCamps, all talks were segmented into three different tracks in order to accommodate all users: a “users” track, for those that use WordPress to blog or run their website but might not work with themes or code, a designer and developer track, and a “flex” track for those somewhere in between. This year a “Town Hall Q & A” was added to the event to allow attendees more time to ask questions of the various speakers at the event.

Organizers of this year’s WordCamp, and the organizers Continue reading WordCamp Buffalo 2014

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Brand Management and Public Relations in the Social Media Age, Tuesday, Sept. 30

AdLab is back and its first event for the 2014-2015 season will be “1st and 140: Brand Management and Public Relations in the Social Media Age” at 6 p.m., Tuesday, Sept. 30 at Pearl Street Grill & Brewery in Buffalo.

In the age of social media, words or actions can have viral ripple effects that can either uplift or tarnish the reputation of a business or individual. This is especially true for those in the field of professional sports.

Panel members Marc Heintzman, the public relations coordinator for the Buffalo Sabres; Chris Jenkins, executive director of the Buffalo Bills; Ron Raccuia, NFL agent and president of Integrity Office/ADPRO Sports and Brian Wolff , associate director of athletic communications at the University at Buffalo will discuss public relations, social media, crisis management and best practices as it pertains to their profession and business. Their insight on individual or team lessons, mishaps and successes can apply to any business – large or small.

For more information on the event, or to purchase tickets, visit http://www.advertisingclubofbuffalo.com/adlab.

Ad Club members receive a discount on this and future events, along with other benefits. Membership is open to anyone interested in advertising and marketing. For membership options, pricing and more information, visit http://www.advertisingclubofbuffalo.com/about/membership-2013/.

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Social Media & Ethics Panel, Wed., Sept. 17

Register to attend the free “Social Media & Ethics Panel” at 8 a.m. Wed., Sept. 17 at Buffalo Niagara Partnership, 665 Main St., Ste. 200, Buffalo.

A panel of local experts will offer insight into the ethical challenges social media presents and offer suggestions for use both personally and professionally. The event will be of interest to both new and experienced professionals.

The event is free and open to the public, but seating is limited and registration is required. To register, or for more information, visit https://www.thepartnership.org/app/events/Social_Media_Ethics_Panel.

The event is sponsored by Buffalo Niagara 360Social Media Club Buffalo, and the Public Relations Society of America Buffalo Chapter.

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WordCamp Buffalo 2014 Saturday, Sept 13

Tickets are now available for WordCamp Buffalo 2014, a one-day conference which highlight the benefits of the software to new and familiar users alike, 8 a.m. – 4 p.m. Saturday, Sept. 13 at Canisius College Science Hall in Buffalo.

A schedule of talks can be found on the WordCamp website and include “A Custom Theme in 30 Minutes” by WordPress MeetUp Group leaders Ben Dunkle and Andy Staple; “Traffic Data that Matters in Google Analytics,” and “Structuring Content in WordPress.” Other talks include topics such as plug-ins, accessibility, blog writing, posts and themes.

The sessions are divided by “user,” “flex,” and “design/developer” tracks. This year’s event will also host a “Town Hall Q&A,” which could be just a chance to mingle with fellow WordCamp attendees or, it could be something more –however the website did not specify.

Will you be attending WordCamp 2014? What sessions on the schedule interest you?

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Help back this Buffalo business: The Creation Station

Only nine days remain to back “The Creation Station” CNC Machine Kickstarter campaign and snag yourself a high-quality, low cost CNC router machine and help fund a new Buffalo business.

CNC stands for “computer numeric control” and is a computer controlled machine router that can cut shapes out of whatever material is placed in it. This technology has been used in manufacturing for years and even though there are consumer level CNC machines out there, they are low quality with small work areas according to Victor Konshin, creator of “The Creation Station” CNC Machine.

Konshin designed the machine with a 24″ x 24″ x 5″ work area and with high torque stepper motors, advanced motor drivers and ball bearing lead screws for high-speed cutting with plenty of torque. It can cut foam, wood, plastic, aluminum, brass, stone, ceramic, tile, glass — anything softer than steel.

In addition to the machine, two different software bundles are being offered. The software allows for the design of items (or import designs from other design applications) and specifies the cutting tool paths that the Creation Station will use to cut the shape.  The software will generate the G-code needed to run the Creation Station.

The Creation Station is being offered to backer who pledge $649 or more with additional perks being offered to those at higher levels. The Kickstarter has already been fully funded, but any additional money raised will go towards adding additional features to the machines.

“After fulfilling the orders I hope to have enough cash left over to make a business out of selling CNC machines and other technology products,” said Konshin, president of Innovation Squared LLC. “I have a list of product ideas that I am want to develop. I also want to expand on and improve the Creation Station product.”

For more information, or to back the project, visit https://www.kickstarter.com/projects/1417197574/the-creation-station-open-source-cnc-router or

 

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Job alert! Media & Design Specialist for Buffalo Public Schools Adult Education division

One of my blog’s readers wanted my help in spreading the word that the Buffalo Public Schools Adult Education division is looking to hire a full-time media and design specialist.

 Photo by photologue_np “Jobs Help Wanted”. Used under CC BY 2.0. No changes made.

Photo by photologue_np “Jobs Help Wanted”. Used under CC BY 2.0. No changes made.

The job candidate should have experienced in the following:

  • website and social media management
  • SEO (search engine optimization)
  • graphic design including Adobe Suite (primarily InDesign, Illustrator, Photoshop)

Interested in learning more or applying for this job? Head on over to the listing here: http://buffalo.craigslist.org/mar/4570112032.html

Photo by photologue_npJobs Help Wanted”. Used under CC BY 2.0. No changes made.

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Where to find social media and other networking events in WNY

Photo by David “MG_1703” Buffalo, N.Y. City Hall. Used under CC BY 2.0. No changes made.
Photo by David “MG_1703” Buffalo, N.Y. City Hall. Used under CC BY 2.0. No changes made.

I don’t always update this blog like I should, and I noticed I get a lot of searches for social media and networking events and classes in Buffalo/WNY. So, I thought I would write about where I learn about such events and help out anyone looking to attend a class, seminar or discussion.

Advertising Club of Buffalo – Monthly Ad Lab

Taking place the last Tuesday of each month from September to May, Ad Lab selects a different topic pertaining to marketing each month and invites three (or more) WNY professionals to discuss it.

In my opinion, AdLabs are well-worth attending and are the best ongoing events to hear from professionals in the field today. I like hearing about how other professionals utilize different strategies tools and methods in their businesses. Hors d’oeuvre and a cash bar are provided before each event, which allows for informal networking. A Q-and-A session usually follows each talk.

You can become an Ad Club member and get discounted access to each of these events and more, or you can pay per event. Learn more at http://www.advertisingclubofbuffalo.com/.

Social Media Club of Buffalo besocial

They hold a free monthly meeting called beSOCIAL each month to discuss all things social media related. They also hold discussion panel type events where local professionals working in their respective field talk about a topic related to social media and marketing.

You can also become a member or attend the monthly meet-ups for free or pay per event. Like their Facebook page to hear about the monthly meetup. Learn more at http://socialmediaclub.org/buffalo.

PRSA of Buffalo Niagara Chapter – Sunrise Seminars and other events

The Public Relations Society of America (PRSA) Buffalo Niagara Chapter holds event related to public relations profession, including using social media. In today’s marketing field, there is a lot of overlap between public relations and marketing and the tools and methods they use. PRSA holds networking events, seminars and provide online webinars to members.

You can become a member or pay per event. Learn more at http://www.prsabuffaloniagara.org/

Business First

Sign up for their free e-mails and find out about marketing and social media events as well as their own events like “Social Media Boot Camp” or how to write a press release to get coverage for your small business.

Sign up for free e-mail newsletters: http://www.bizjournals.com/buffalo/newsletter/

Learn about upcoming events http://www.bizjournals.com/buffalo/calendar/.

Meet-up.com

Meet-Up is free to use and you can join and attend many meet-ups for free. Interesting in learning about WordPress, or managing your small business? How about if you are a woman and are in tech or want to improve your tech skills? There are meet-up groups for all these things.

Cost: usually free for the meet-up. Outside class prices vary. Sing up for an account and find groups at http://www.meetup.com.

Please comment below to let me know if I left anything out.

First photo by David “MG_1703” Buffalo, N.Y. City Hall. Used under CC BY 2.0. No changes made.

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