WordCamp Buffalo 2014

WordCamp Buffalo 2014 moved to roomier quarters this year, and the Saturday, Sept. 13 event was held in the new Science Hall on the Canisius College campus.

WordCamp Buffalo 2014 t-shirt.

WordCamp Buffalo 2014 t-shirt.

As with previous WordCamps, all talks were segmented into three different tracks in order to accommodate all users: a “users” track, for those that use WordPress to blog or run their website but might not work with themes or code, a designer and developer track, and a “flex” track for those somewhere in between. This year a “Town Hall Q & A” was added to the event to allow attendees more time to ask questions of the various speakers at the event.

Organizers of this year’s WordCamp, and the organizers Continue reading

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
Posted in Buffalo, Discussion Panels, The Web, WordPress | Tagged | 1 Comment

Brand Management and Public Relations in the Social Media Age, Tuesday, Sept. 30

AdLab is back and its first event for the 2014-2015 season will be “1st and 140: Brand Management and Public Relations in the Social Media Age” at 6 p.m., Tuesday, Sept. 30 at Pearl Street Grill & Brewery in Buffalo.

In the age of social media, words or actions can have viral ripple effects that can either uplift or tarnish the reputation of a business or individual. This is especially true for those in the field of professional sports.

Panel members Marc Heintzman, the public relations coordinator for the Buffalo Sabres; Chris Jenkins, executive director of the Buffalo Bills; Ron Raccuia, NFL agent and president of Integrity Office/ADPRO Sports and Brian Wolff , associate director of athletic communications at the University at Buffalo will discuss public relations, social media, crisis management and best practices as it pertains to their profession and business. Their insight on individual or team lessons, mishaps and successes can apply to any business – large or small.

For more information on the event, or to purchase tickets, visit http://www.advertisingclubofbuffalo.com/adlab.

Ad Club members receive a discount on this and future events, along with other benefits. Membership is open to anyone interested in advertising and marketing. For membership options, pricing and more information, visit http://www.advertisingclubofbuffalo.com/about/membership-2013/.

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
Posted in adlab, Buffalo, Discussion Panels, Social Media | Tagged , , , | Leave a comment

Social Media & Ethics Panel, Wed., Sept. 17

Register to attend the free “Social Media & Ethics Panel” at 8 a.m. Wed., Sept. 17 at Buffalo Niagara Partnership, 665 Main St., Ste. 200, Buffalo.

A panel of local experts will offer insight into the ethical challenges social media presents and offer suggestions for use both personally and professionally. The event will be of interest to both new and experienced professionals.

The event is free and open to the public, but seating is limited and registration is required. To register, or for more information, visit https://www.thepartnership.org/app/events/Social_Media_Ethics_Panel.

The event is sponsored by Buffalo Niagara 360Social Media Club Buffalo, and the Public Relations Society of America Buffalo Chapter.

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
Posted in Buffalo, Discussion Panels, Facebook, NY Events, Public Relations, Social Media, Social Media Marketing, Twitter | Tagged , , , | Leave a comment

WordCamp Buffalo 2014 Saturday, Sept 13

Tickets are now available for WordCamp Buffalo 2014, a one-day conference which highlight the benefits of the software to new and familiar users alike, 8 a.m. – 4 p.m. Saturday, Sept. 13 at Canisius College Science Hall in Buffalo.

A schedule of talks can be found on the WordCamp website and include “A Custom Theme in 30 Minutes” by WordPress MeetUp Group leaders Ben Dunkle and Andy Staple; “Traffic Data that Matters in Google Analytics,” and “Structuring Content in WordPress.” Other talks include topics such as plug-ins, accessibility, blog writing, posts and themes.

The sessions are divided by “user,” “flex,” and “design/developer” tracks. This year’s event will also host a “Town Hall Q&A,” which could be just a chance to mingle with fellow WordCamp attendees or, it could be something more –however the website did not specify.

Will you be attending WordCamp 2014? What sessions on the schedule interest you?

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
Posted in Buffalo, NY Events, Small Business, WordPress | Tagged | Leave a comment

Help back this Buffalo business: The Creation Station

Only nine days remain to back “The Creation Station” CNC Machine Kickstarter campaign and snag yourself a high-quality, low cost CNC router machine and help fund a new Buffalo business.

CNC stands for “computer numeric control” and is a computer controlled machine router that can cut shapes out of whatever material is placed in it. This technology has been used in manufacturing for years and even though there are consumer level CNC machines out there, they are low quality with small work areas according to Victor Konshin, creator of “The Creation Station” CNC Machine.

Konshin designed the machine with a 24″ x 24″ x 5″ work area and with high torque stepper motors, advanced motor drivers and ball bearing lead screws for high-speed cutting with plenty of torque. It can cut foam, wood, plastic, aluminum, brass, stone, ceramic, tile, glass — anything softer than steel.

In addition to the machine, two different software bundles are being offered. The software allows for the design of items (or import designs from other design applications) and specifies the cutting tool paths that the Creation Station will use to cut the shape.  The software will generate the G-code needed to run the Creation Station.

The Creation Station is being offered to backer who pledge $649 or more with additional perks being offered to those at higher levels. The Kickstarter has already been fully funded, but any additional money raised will go towards adding additional features to the machines.

“After fulfilling the orders I hope to have enough cash left over to make a business out of selling CNC machines and other technology products,” said Konshin, president of Innovation Squared LLC. “I have a list of product ideas that I am want to develop. I also want to expand on and improve the Creation Station product.”

For more information, or to back the project, visit https://www.kickstarter.com/projects/1417197574/the-creation-station-open-source-cnc-router or

 

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
Posted in Buffalo | Tagged , , | Comments Off

Job alert! Media & Design Specialist for Buffalo Public Schools Adult Education division

One of my blog’s readers wanted my help in spreading the word that the Buffalo Public Schools Adult Education division is looking to hire a full-time media and design specialist.

 Photo by photologue_np “Jobs Help Wanted”. Used under CC BY 2.0. No changes made.


Photo by photologue_np “Jobs Help Wanted”. Used under CC BY 2.0. No changes made.

The job candidate should have experienced in the following:

  • website and social media management
  • SEO (search engine optimization)
  • graphic design including Adobe Suite (primarily InDesign, Illustrator, Photoshop)

Interested in learning more or applying for this job? Head on over to the listing here: http://buffalo.craigslist.org/mar/4570112032.html

Photo by photologue_npJobs Help Wanted”. Used under CC BY 2.0. No changes made.

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
Posted in Buffalo, Employment help and news, Search engine optimization | Tagged , , , , , , | Comments Off

Where to find social media and other networking events in WNY

Photo by David “MG_1703” Buffalo, N.Y. City Hall. Used under CC BY 2.0. No changes made.

Photo by David “MG_1703” Buffalo, N.Y. City Hall. Used under CC BY 2.0. No changes made.

I don’t always update this blog like I should, and I noticed I get a lot of searches for social media and networking events and classes in Buffalo/WNY. So, I thought I would write about where I learn about such events and help out anyone looking to attend a class, seminar or discussion.

Advertising Club of Buffalo – Monthly Ad Lab

Taking place the last Tuesday of each month from September to May, Ad Lab selects a different topic pertaining to marketing each month and invites three (or more) WNY professionals to discuss it.

In my opinion, AdLabs are well-worth attending and are the best ongoing events to hear from professionals in the field today. I like hearing about how other professionals utilize different strategies tools and methods in their businesses. Hors d’oeuvre and a cash bar are provided before each event, which allows for informal networking. A Q-and-A session usually follows each talk.

You can become an Ad Club member and get discounted access to each of these events and more, or you can pay per event. Learn more at http://www.advertisingclubofbuffalo.com/.

Social Media Club of Buffalo besocial

They hold a free monthly meeting called beSOCIAL each month to discuss all things social media related. They also hold discussion panel type events where local professionals working in their respective field talk about a topic related to social media and marketing.

You can also become a member or attend the monthly meet-ups for free or pay per event. Like their Facebook page to hear about the monthly meetup. Learn more at http://socialmediaclub.org/buffalo.

PRSA of Buffalo Niagara Chapter – Sunrise Seminars and other events

The Public Relations Society of America (PRSA) Buffalo Niagara Chapter holds event related to public relations profession, including using social media. In today’s marketing field, there is a lot of overlap between public relations and marketing and the tools and methods they use. PRSA holds networking events, seminars and provide online webinars to members.

You can become a member or pay per event. Learn more at http://www.prsabuffaloniagara.org/

Business First

Sign up for their free e-mails and find out about marketing and social media events as well as their own events like “Social Media Boot Camp” or how to write a press release to get coverage for your small business.

Sign up for free e-mail newsletters: http://www.bizjournals.com/buffalo/newsletter/

Learn about upcoming events http://www.bizjournals.com/buffalo/calendar/.

Meet-up.com

Meet-Up is free to use and you can join and attend many meet-ups for free. Interesting in learning about WordPress, or managing your small business? How about if you are a woman and are in tech or want to improve your tech skills? There are meet-up groups for all these things.

Cost: usually free for the meet-up. Outside class prices vary. Sing up for an account and find groups at http://www.meetup.com.

Please comment below to let me know if I left anything out.

First photo by David “MG_1703” Buffalo, N.Y. City Hall. Used under CC BY 2.0. No changes made.

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
Posted in adlab, Buffalo, Seminars and classes, Social Media, Western New York Events | Comments Off

Girl Develop It Buffalo’s 1st Anniversary Nerd Party

Girl Develop It Buffalo celebrated their first year in existence with a “1st Anniversary Nerd Party” back in March at the WNY Books Arts Center in Buffalo.

Girl Develop It Buffalo 1st Anniversary Nerd Party March 2014 at the WNY Books Arts Center in Buffalo

Elena Moiseeva, founder of the Girl Develop It Buffalo chapter, addresses the crowd.

The party featured short talks and presentations on a variety of topics from how to get media coverage to learning a new programming language.

The group is dedicated to providing affordable and accessible programs to women (and men!) who want to learn software development through mentorship and hands-on instructed classes. The cost for classes varies, but the MeetUp Group and events like Code and Coffee Night are free to join and attend.

The next Code and Coffee is at 6:30 p.m. Monday, May 19 at dig, 640 Ellicott St. in Buffalo.

Photos from Girl Develop It Buffalo’s 1st Anniversary Nerd Party below:

Audience at Girl Develop It Buffalo 1st Anniversary Nerd Party March 2014 Swag from Girl Develop It Buffalo 1st Anniversary Nerd Party March 2014 Attendees at Girl Develop It Buffalo 1st Anniversary Nerd Party March 2014 at the WNY Books Arts Center in Buffalo Attendees at Girl Develop It Buffalo 1st Anniversary Nerd Party March 2014 at the WNY Books Arts Center in Buffalo Girl Develop It Buffalo 1st Anniversary Nerd Party March 2014 at the WNY Books Arts Center in Buffalo Girl Develop It Buffalo 1st Anniversary Nerd Party March 2014 at the WNY Books Arts Center in Buffalo

Kevin Purdy

Kevin Purdy, a local freelance writer and former editor for Lifehacker.com, talks to the audience on how to get media coverage.

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
Posted in Buffalo, NY Events, Seminars and classes | Tagged , , | Comments Off

How social media is like fashion; Crista Botticello, owner of Ooo la la Boutique and Fashion Truck

Before she sends out a tweet or posts something to Facebook, Crista Botticello, owner of Ooo la la Boutique, a clothing store in East Aurora, N.Y. and the Ooo la la Fashion Truck, thinks ‘Why am I posting this? What value does this bring to people’s lives?”

“That’s what I go for on a daily basis,” she said at Social Media Club Buffalo’s “Perfect Pairings” event on March 25. “I really believe in engagement,” she said. “You can have 10,000 followers, but if you don’t get anyone to comment, like or share your post, then it really doesn’t’ matter. “

Botticello, who started using social media for business at the age of 19 and still runs her business’s social media, wanted to use Facebook differently than other businesses. She utilized storytelling in order to do that.

“I started my Facebook page and I really built around it around telling my story,” she said. “I believe entrepreneurs are the best story tellers. I did not post clothing or merchandise; I posted news articles or features I was in or about my business. I really wanted to build a core group of people that knew me, followed me and loved me.”

She then slowly transitioned her Facebook business page to inviting customers to events, posting sales, coupons and photos of outfits. She also held in-store scavenger hunts where she hid a hammer in the store and invited her Facebook fans to come find it in the store for 50% off any item of their choice.

“People would come in and bring their kids and search in the store,” she said. “It was a mess, but it was fun and it got people to really get engaged in the Facebook post. We really try and do different things like that.”

Two years ago, she launched a mobile fashion truck after being inspired by Buffalo’s own growing food truck industry. Launching the truck also helped expand her brand and business gaining her followers who lived outside of East Aurora. She started a Twitter account which she uses to tweet out her truck’s location and events.

She said Twitter acts more like a “networking tool” for her– a way to send her followers to her business’s Instagram feed or Facebook page. She views Twitter as a valuable platform to be on for her business.

“There’s a lot of news on there (Twitter) that you don’t get on Facebook and there are a lot younger people (on Twitter) than Facebook,” she said. “We use it as a networking tool, not a selling platform.”

Instagram is the most active social media platform for her business, especially since Facebook has become so over saturated.

“It’s (Facebook) become what e-mail was, because none of us check our e-mail anymore, it’s become all spam,” she said. “That’s kind of what Facebook is to me now. People are transferring to Twitter or Instagram. It’s that ‘what’s next?’ kind of question we all need to be looking for. “

“It (Instagram) works for us because it’s that younger crowd that I use to get on Facebook,” she said. “They have gone to Instagram now because they don’t want to be sharing photos anymore with their parents.”

She uses Instagram to post outfit photos, photos of her truck out at a location and also for contests.

“Social media is like fashion because it’s about knowing what to wear first; being the first person to set the trend. I think it’s important to keep your customer engaged in every type of business, not just fashion.”

Part three of three parts covering the talks given at the Perfect Pairings Event Tuesday, March 25. Read about the first talk with  Cowork Buffalo founders Kevin Purdy and Brian Fending and the second talk with Katie Buseck of Event Elements.

The event, sponsored by Social Media Club of Buffalo, featured several Western New York area business owners who used social media in order to promote their businesses.

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
Posted in Buffalo, Discussion Panels, Facebook, Instagram, NY Events, Small Business, Social Media, Social Media Marketing, Twitter | Tagged , , , , , , | 1 Comment

Event: Social Media Marketing – Beyond Facebook and Twitter, April 29

“Social Media Marketing – Beyond Facebook and Twitter” will be the topic of April’s AdLab event at 6 p.m. Tuesday, April 29 at the Saturn Club in Buffalo.

“Social Media Marketing - Beyond Facebook and Twitter”

“Social Media Marketing – Beyond Facebook and Twitter”

Learn about other social media networks and platforms such as Pinterest, Instagram, LinkedIn and Tumblr and how to maximize each site’s usefulness as a marketer.

For more information, or to buy tickets online, visit http://www.advertisingclubofbuffalo.com/adlab/upcomingadlab/.

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
Posted in adlab, Buffalo, Discussion Panels, NY Events, Western New York Events | Tagged | Comments Off