Category: adlab

Brand Management and Public Relations in the Social Media Age, Tuesday, Sept. 30

AdLab is back and its first event for the 2014-2015 season will be “1st and 140: Brand Management and Public Relations in the Social Media Age” at 6 p.m., Tuesday, Sept. 30 at Pearl Street Grill & Brewery in Buffalo. In the age of social media, words or actions can have viral ripple effects that

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Where to find social media and other networking events in WNY

I don’t always update this blog like I should, and I noticed I get a lot of searches for social media and networking events and classes in Buffalo/WNY. So, I thought I would write about where I learn about such events and help out anyone looking to attend a class, seminar or discussion. Advertising Club

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Event: Social Media Marketing – Beyond Facebook and Twitter, April 29

“Social Media Marketing – Beyond Facebook and Twitter” will be the topic of April’s AdLab event at 6 p.m. Tuesday, April 29 at the Saturn Club in Buffalo. Learn about other social media networks and platforms such as Pinterest, Instagram, LinkedIn and Tumblr and how to maximize each site’s usefulness as a marketer. For more

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Connected Experiences in a Multi-Screen World, Tuesday, Feb 25

Quick update, don’t forget tonight’s Ad Lab  event “Connected Experiences in a Multi-Screen World” at 6 p.m. today at The Saturn Club, 977 Delaware Ave.  Buffalo. From AdLab’s event listing: “Jason Dailey of Microsoft will discuss how marketers can create more powerful and relevant messages for our multi-screen world. He should know – he’s the

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Leadership at Every Level, an AdLab Ad Club of Buffalo Event, Tuesday, Sept 24

Reverse mentoring, when older managers meets with a younger subordinates to learn from them, usually about current technologies or trends like social media, will be part of the conversation at Tuesday’s AdLab Event, “Leadership at Every Level” at 6 p.m. Tuesday,  Sept. 24 at Templeton landing in Buffalo. Allowing reverse mentoring at your organization can

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In content marketing, consider your audience first

Content marketing is more than talking about your product; it’s about understanding your audience, knowing their interests and creating content for them. “What can I provide to the consumer that engages them in the brand experience that doesn’t feel like they are being marketed to,” said Crista Finn Geary, owner, creative director, and community manager

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