Category: Marketing

Grow your small business with email and social media marketing notes

Back in April (Wednesday, April 9 to be exact) I attended “Grow your small business with email and social media marketing,” a free talk sponsored by Buffalo Niagara SCORE and lead by a sales representative from Constant Contact. I typed up some notes to share with my coworkers, but never posted them to this blog.

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Promoting your event using social media; tips from Katie Buseck of Event Elements

Part two of three parts covering the talks given at the Perfect Pairings Event Tuesday, March 25. Find the first talk here. The event, sponsored by Social Media Club of Buffalo, featured several Western New York area business owners who used social media in order to promote their businesses. Event promotion in the age of

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Tips for funding a successful Kickstarter campaign in Buffalo from Cowork Buffalo founders

Part one of three parts covering the talks given at the Perfect Pairings Event Tuesday night. The event, sponsored by Social Media Club of Buffalo, featured several Western New York area business owners who used social media in order to promote their businesses. For Cowork Buffalo founders Kevin Purdy and Brian Fending, Kickstarter not only

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Perfect Parings social media and business discussion, March 12

Learn how some Buffalo businesses are creating success by pairing social media with their businesses at Perfect Parings 6:00pm – 9:00pm Wednesday, March 12 at Paint On Tap Studio in Williamsville.

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The Value of SEO Seminar Tuesday, Oct. 29

Learn about the value of search engine optimization or SEO, hear tips and best practices for optimizing your website and improving your search engine rank at the “Value of SEO Seminar” from  8 – 11 a.m. on Tuesday, Oct. 29 the Millennium Hotel in Buffalo, N.Y. The seminar, presented by 360 PSG, a website development

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In content marketing, consider your audience first

Content marketing is more than talking about your product; it’s about understanding your audience, knowing their interests and creating content for them. “What can I provide to the consumer that engages them in the brand experience that doesn’t feel like they are being marketed to,” said Crista Finn Geary, owner, creative director, and community manager

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Why Content Marketing Matters panel discussion, April 30

Learn what content marketing means and why you should be adding it to your social media strategy at a panel discussion on “Why Content Marketing Matters” at 6 p.m. on Tuesday, April 30. According to a 2012 report from the Content Marketing Institute, “B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America”: 91% of B2B

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David Meerman Scott to speak about business growth with real-time marketing in Rochester, April 19

Real time marketing and how to instantly engage your market, connect with customers, and create products that grow your business will be the topic discussed by marketing strategist and author David Meerman Scott at 4 p.m. on Friday, April 19 at St. John Fisher College in Rochester, N.Y. Scott, author of “Real-Time Marketing & PR,”

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LinkedIn workshop for professionals and business, Dec. 4 in Grand Island, N.Y.

Learn how to use LinkedIn to grow your business at the “LinkedIn for Professionals & Business” workshop from 8:30 – 11 a.m. on Tuesday, Dec. 4 at Compu-Mail on Grand Island. The workshop, taught by Karen Renzi, Director of Strategic Marketing at Compu-Mail, will cover: how to set up and maintain your online “resume” build

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Free Social Media Networking Seminar Dec. 4 in Niagara Falls, N.Y.

Learn how to use the three most popular social media networks to grow your business at the free Social Media Networking Seminar, 5:30 – 7:30 p.m. Tuesday, Dec. 4 at the Conference and Event Center in Niagara Falls, N.Y. The free seminar, which is open to the public and sponsored by Niagara Falls New York

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