Category: Uncategorized

From Post Office to Posting: How Direct Marketing has Evolved in the Digital Age event Oct. 28

Learn how to integrate digital and social media into your traditional direct mail campaigns at “From Post Office to Posting: How Direct Marketing has Evolved in the Digital Age” 5:15 p.m., Monday, Oct 28 at the Millennium Hotel in Cheektowaga. Employees from Manzella Marketing will discuss incorporating tools into traditional direct marketing campaigns for a

Continue Reading

Girl Develop It Buffalo teaches women to code, provides fellowship

Learning a new coding language can be intimidating, not to mention frustrating. Even with the plethora of online classes and free tutorial websites, you can still get stuck and easily feel discouraged and alone. Elena Moiseeva hopes to help those in western New York seeking to expand their skills and learn new coding languages with

Continue Reading

Seminar: data-driven marketing, June 27

Learn the basics behind data-driven marketing and see real-life examples of how customer data can be used to create targeted one-to-one communication at the “How Your Data Can Drive Results” seminar on Thursday, June 27 at Compu-Mail headquarters on Grand Island. Topics covered include: how to identify your potential data sources what customer data matters most

Continue Reading

What to do in WNY this weekend, Summer 2013

Moving away from all things social media for a minute, last year, I wrote a post about some of the things happening in WNY on just one weekend.  It proved pretty popular and I thought about writing a round-up post of some of the more popular events happening this summer in Buffalo (mostly on weekends) 

Continue Reading

Public relations ethics and social media class, May 29

A class on public relations ethics and social media will take place 11:30 a.m. to 1 p.m. on Tuesday, May 29 at the Armor Inn Tap Room in Hamburg, N.Y. The Public Relations Society of America’s Code of Ethics and real-world ethics cases, including a social media ethics case study, will be presented by Deborah A.

Continue Reading

Chronic Marketer Book Giveaway

Win a free copy of the Chronic Marketer by Brad Gosse. I will mail you a copy of this book to anywhere in the Continental U.S. or Canada (sorry international peeps.) All you need to do in order to wine is comment on this blog entry and do one of the following: tweet this entry

Continue Reading

Western New York businesses compete to be the best in social media

Western New York area businesses that are looking to showcase their social media skills and gain national exposure are urged to enter Buffalo Business First’s Social Madness competition. The newspaper is “Looking for Western New York-based companies to self-nominate for the competition, which will measure your ability to build and engage a social media audience,”

Continue Reading

Share your Buffalove through Buffalo Unscripted documentary

Buffalo Unscripted is a chance for Bufflonians to tell the world what they love about Buffalo and the places and buildings that make it so special. The grassroots documentary is being put together by the National Trust for Historic Preservation and all Buffalonians are welcome to speak from July 16-24 at various locations across the Queen City.

Continue Reading

A B2B Social Media Success Story: Freed Maxick & Battaglia, CPAs

Selling certified professional accounting services on the web is not easy and trying to get people to be a fan of such a firm on Facebook is even harder. “We have to make the intangible; tangible,” said Eric Majchrzak, marketing director for Freed Maxick & Battaglia, PC, Certified Public Accountants. “I think that is what

Continue Reading

Fuse Salon & Gallery Grand Opening and ELAB Party

I had an eventful Saturday night in Buffalo attending two events; Fuse Salon & Gallery’s Grand Opening Party and ELAB’s Party at the Larkin Center of Commerce and both were promoted through Facebook events. My first stop of the night was the grand opening of Fuse Salon & Gallery at 984 Elmwood Ave. in Buffalo.

Continue Reading